And then it happened. People were glued to their television sets over twenty two years ago this coming June 2016. They were watching news helicopters broadcast an army of police cars chasing football star O.J. Simpson in a white Ford Bronco on June 17, 1994.
Back in 1994, the year of Simpson’s most popular “slow car” chase along a Los Angeles freeway, the most popular color cars where teal/aqua/green, with red in second place and white coming in third. Blue and black trailed in at forth and fifth place.
Today white is the most popular color for cars in North America and O.J.’s white vehicle may have been harder to spot from the air today than it was back in 1994.
White not only is the most popular color in North America, but now it has also gained in popularity around the world. After white, buyers like black, silver and gray according to PPG Industries and Axalta Coating Systems in 2013.
So why is white so popular?
One study suggests that white cars are less likely to be in an accident. However car colors don’t appear to affect your insurance rates. White or light colored vehicles don’t show the dirt and scratches like darker colored vehicles do. White is a safe color that is simple and clean.
White vehicles also require less maintenance to keep them clean and looking good than a darker color. White also shows less wear and tear.
How safe is a white car compared to darker colored cars?
Some drivers are convinced that white or lighter colored vehicles are much safer, because they are more visible on the road. However, there is little current research on car colors and crash rates that prove this belief to be true or false.
However, in 2007 there was a study done by Monash University that found white cars were safer. The study was based on accident data in New Zealand and Australia between 1997 and 2004.
Russ Rader, who is a spokesperson for the Institute of Highway Safety, warns not to count on color as a safety issue.
Research has shown that color really isn’t an important factory in preventing accidents. Drunk driving, speeding and texting cause more accidents than the color of your car does. Follow the rules of the road, be aware of your surroundings, and you should be fine. No matter what color your car is.
How to choose the right color for your car.
So do you go and follow the crowd when choosing the color of your next vehicle or break away and get a bold bright color?
Nancy Lockhart, a color-marketing manager with Axalta Coating Systems (formerly DuPont), a global car-coating business in Detroit says, “Color preferences change throughout time and may differ by region or vehicle type.” She also states, “The personality of the vehicle is as important as the personality of the buyer. The vehicle style, design and branding can influence color choices. A luxury sedan is more popular in black and white colors, but a small and sporty version is widely associated with red and colorful shades.”
This is what the experts are reporting about car colors, you can take it or leave it. The rankings in this article are based on the Axalta Automotive Color Popularity Report for 2013.
Some people choose a color based on their past experiences. I heard one man say, “Any color but a blue car: my ex and I had blue.” And I’ve heard another customer say, “No white, anything but white; it looks like a rental car.”
The bottom line is…
This is your car and you want to pick a color that you like and can live with. It’s a personal decision and you don’t need to justify to anyone why you like the color of your car. Just enjoy it and have fun.
Next Step? If you are in the market for a new or used vehicle then by all means shoot me an email or call 720-266-4943 and we’ll help you get the right vehicle for your budget and needs.
By The Way… Have you ever been afraid to try something new in your life? If you answered yes… then take a look at this article about Why You Should Try Something New In Your Life – And Just Go For It. You’ll love it!
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I have to say bye for now and thanks for reading. See you real soon! 🙂